Tap into your main character era with the newest Daydream collection, where the soft girl aesthetic gets the coveted K-beauty treatment. We’re talking innovative skin-blurring finishes, airy yet high-performing formulas, and K-drama-worthy color play—a dreamy beauty bouquet rooted on our love for all things Korean.

Soft beauty is now in full bloom

The ultimate soft beauty wardrobe.

Get ready to have all eyes on you as you embrace the soft girl-meets-K-beauty vibes of the latest Daydream collection. Prep and protect with the Soft Blur Primer SPF 35 PA++, dress up your eyes with the blooming color of the Eyeshadow Palette, look gorgeously flushed with the Airy Matte Tint, and set for a cashmere-like finish with the Soft Blur Powder Foundation.

This set includes:

*silicone pouch colors may vary depending on stock availability 

Oat

1 Primer

1 Powder - Oat

1 Airy Matte Dream Girl

1 Pink Tulle Eyeshadow

1pink silicone bag

Vanilla

1 Primer

1 Powder Vanilla

1 Airy Matte Sweetheart

1 Pink Tulle Eyeshadow

1 purple silicone bag

Butterscotch

1 Primer

1 Powder Butterscotch

1 Airy Matte Icon

1 Pink Tulle Eyeshadow

1 purple silicone bag

Toast

1 Primer

1 Powder Toast

1 Airy Matte Star

1 Pink Tulle Eyeshadow

1 pink silicone bag

Soft Blur Primer With Color Adapt Technology SPF 35

Start soft and finish flawless with this sheer, tone-adapting primer featuring Solaveil™ MicNo® to deliver unrivaled transparent sun protection while prepping skin for makeup. The weightless, velvety formula blurs away the look 

of pores and blends into any skin tone without a trace, leaving a comfortable, soft-matte finish—the best canvas for all-day dreamy looks.

Soft Blur Powder Foundation

Soften and perfect the look of skin with this finely-milled powder that goes on like magic beauty dust, instantly absorbing oil, blurring pores, and smoothening skin texture for a soft-focus effect. Infused with niacinamide to brighten the complexion and prevent acne, the buildable formula wears like an airy, cashmere veil, leaving you with soft-looking, even-toned skin.

Airy Matte Tint

Weightless, lip-blurring color hits peak beauty in blk’s bestselling tint—now with six new dreamy shades. Each luscious swipe of this featherlight formula cloaks lips with the silky softness of a velvety cream before melting into a diffused, long-lasting finish. You can also blend it on cheeks for a watercolor-like rush of color that feels like air. 

Eyeshadow Palette

Unlock blooming color with these four-pan palettes featuring universally-flattering shades that can easily be layered for tailored intensity—from soft to spellbinding. Each palette features two rich, matte shades and two satin shimmer shades to simplify your eyeshadow routine for any occasion. Take your fluffy brush or fingertips and get ready to sweep on pretty.