blk’s new Daydream collection is a modern twist on our younger selves’ ballerina daydreams, where the soft-focus look takes center stage. Your makeup is getting plus pointes with our OG feels-like-nothing formula, this time with sophisticated shades and easy-to-use innovations.

We have our eyes set on our first drop—three new eye tools that we upgraded with new makeup technologies and dual-purpose functions, setting the stage for real, uncomplicated beauty.

The choice is yours to look anywhere from off-duty to performance-ready. When you want to feel good for your day-to-day—we’ll get you there in 5, 6, 7, 8~

This brow pen increases the ease of your eyebrow routine by about 1000%. The Brow Blade has a one-of-a-kind blade-like tip that allows you to mimic real-looking brow hairs with a pencil. Our Japan-developed technology also guarantees that the blade pencil stays precise over time, without ever needing to be sharpened. With easy application, a creamy, adjustable formula, and a built-in spoolie brush, you get full control over creating natural brows.

Choose from two brow-like shades: Taupe and Natural Brown

Your Routine, Uncomplicated

> Easy-to-use, innovative design: the unique blade-like tip is made for effortless application, without having to sharpen it ever. Filling-in your brows is also made-easy as it sticks on the hair than the skin.

> Built-in spoolie brush: all you need for groomed, naturally-filled-in brows

> Long-lasting: stays put when you switch from day to night mode

Why We Love It

It’s the product we wish existed when we were learning to do our brows. Unlike any other pencil, it allows us to create hair-like strokes and not just fill our brows. It also stays sharp even after multiple use

How to Use

First, use the built-in spoolie brush to comb through your brows from the inner corner, working your way outward. Then, uncap the Brow Blade and use the thin angle to draw hair-like strokes in sparse areas or anywhere that needs definition. Finish off by fluffing, filling, and blending with the thick angle for the most natural effect.