This summer, we’re hitting pause—swapping city chaos for sun-soaked shores, lively streets, and the simple joy of being present.

blk’s latest summer collection is a love letter to carefree days, warm sunsets, and the beauty of reconnecting with yourself. We’re rewriting a summer of no rules: just you, your glow, and endless possibilities. We’re living free, feeling fresh, and embracing every carefree moment—just like our ultimate muse, Bretman Rock. Because summer isn’t just a season; it’s a state of mind.

Skin prep just got cooler with this solid gel primer infused with aloe water to gently hydrate skin while creating a smooth base for makeup. The lightweight formula effortlessly grips foundation for all-day wear, while niacinamide and hyaluronic acid provide nourishing benefits underneath. Suitable for all skin types, the on-the-go stick features a cooling sensation to instantly refresh skin without any mess.

Your Routine, Uncomplicated

No-fuss prep

The refreshing gel sweeps on comfortably, leaving a smooth, makeup-gripping base.

Soothing & hydrating

Niacinamide and hyaluronic acid nourish and moisturize for a healthy-looking skin finish.

Effortless swipe

The mess-free stick formula offers quick and seamless application.

Why We Love It

Like a splash of cold water for your skin, this cooling primer stick wakes up your complexion and preps it for makeup in one swipe.

How to Use

Before applying makeup, glide the stick over clean skin, ensuring all areas are covered.