Step into Rei Germar’s world, a day in her life where every moment is a scene, and beauty is always on-the-go.

This campaign follows Rei’s vlogger lifestyle – capturing her daily adventures, travels, and spontaneous moments, all made effortless with blk’s best-sellers, now in travel-friendly minis.

From getting ready for a shoot to exploring new places, these minis fit right into her routine – quick to grab, easy to use, and always camera-ready!

Lock in your look with this lightweight, hydrating microfine mist for a flawless, airbrushed finish.

This waterproof setting spray primes, sets, and refreshes, seamlessly fusing each layer of makeup into skin to give you up to 16 hours of wear—no fading or creasing, even in heat and humidity. Powered by POLLUSHIELD™, it defends against pollution while blurring pores and imperfections for a natural, radiant glow. A must-have mist, before and after makeup.

Your Routine, Uncomplicated

rich, buttery hydration

Melts into lips for for a plush, pillow-soft finish

silky formula

melts on contact, drenching lips in weightless hydration and a dewy, never-greasy sheen

Coconut and rosehip seed oils

Locks in moisture, smoothing dryness and flakiness while forming a protective layer

How to Use:

Glide the applicator over lips as needed for instant hydration. Wear alone or layer under or over lipstick.